O CULPADO DONUTS
NAMING/BRANDING/PACKAGING
The guilty one. That is the name of this Donut Shop in south of Brazil, city of Porto Alegre.
There’s a lot of pressure on eating sweet treats these days. And the donut is one of the most iconic "sweet" of all times.
There’s a lot of pressure on eating sweet treats these days. And the donut is one of the most iconic "sweet" of all times.
Our brand narrative points out the fun of avoiding paranoia when it comes to food.
We built a sarcastic and fun brand universe. One that can bring fun and joy to the act of being loose on the diet.
We built a sarcastic and fun brand universe. One that can bring fun and joy to the act of being loose on the diet.
Go ahead. Enjoy. Guilty free. We are the ones to blame.
You're welcome :)
CLIENT: O CULPADO
ANO/YEAR: 2019
CREATIVES:
Artur Cunha
Eduardo Brandalise
Eduardo Brandalise
WHAT WE'VE DONE
Brand Strategy, Naming, Brand Identity, Graphic Design, Packaging Design.
Photo Shoot
